Your site isn't ugly. It just doesn't take inquiries.
This page is not about building you a website — if you need one built, that is what the monthly plans do. This is for the company that already has a site, spends money sending people to it, and cannot tell whether the site is the reason nothing comes back. We audit the one you have, from the outside, in thirty checks, and tell you which of them are actually costing you money.
We start with the check almost nobody runs
A site we took over had been silently swallowing every inquiry for two months.
The contact form looked perfect. Fill it in, press send, and a green “thanks, we'll be in touch” appeared. Nothing was ever delivered. A setting on the hosting side had switched off form handling, and the page had been written to show the success message whether or not the server accepted anything.
Nobody had complained, because from the outside it worked. The owner assumed the market was quiet. Two months of inquiries — people who had already decided to get in touch — went nowhere. That is why our audit begins by actually submitting your form and watching what the server says, instead of reading the code and assuming.
We do it on every audit now. It takes four minutes and it is the only check on this page that can pay for a year of everything else.
The thirty checks, in five groups
Can an inquiry actually reach you?
We submit your form and read the server's real answer, not the page's. Then: where the message is supposed to land, whether a reply is sent to the visitor, whether the phone and WhatsApp links work on a phone, and whether anything at all would tell you if the path broke tomorrow.
How slow is it on a real phone?
Measured on a throttled mobile connection, not a desktop on office wifi: when the main content appears, whether the layout jumps while loading, oversized images, fonts that block the first paint. Most buyers of most products arrive on a phone, and most sites are tested on a laptop.
Can machines read it?
Whether search engines and AI assistants can understand what you sell: sitemap and indexing, structured data, language tags on multilingual pages, and whether an assistant asked about your category would find anything of yours to cite at all.
Does the English read like a person wrote it?
Machine-translated product copy is the fastest way to lose an overseas buyer's trust, and it is invisible to whoever commissioned it. We flag the passages a native reader would stumble on, and the claims that would create a legal problem in the U.S. or the EU.
Where do visitors leave?
If you have analytics, we read what is already there rather than asking you to install anything. If you don't, we say what to put in and why. Either way you get the honest version: most sites have no measurement at all, so “our traffic is fine” is usually a feeling.
What you get back
- One page, not a forty-page report. Thirty checks, each marked pass, warn or fail, with what it means in a sentence.
- A fix order. The findings ranked by what they cost you, not by how hard they are — so if you only do one thing, you do the right one.
- Evidence you can verify. Screenshots, the server's actual response to the form test, the measured load time. Nothing you have to take on faith.
- What we would not bother fixing. Audits that flag everything are useless. Items we think are safe to ignore are listed as such.
- Yours to take anywhere. Hand it to your current developer, your agency, or nobody. There is no obligation and no follow-up sales sequence.
If you want it looked after continuously
The inquiry path, watched
The form is tested on a schedule and someone is told when it stops delivering — instead of finding out two months later. This is the part that failed above, and the cheapest thing on the list.
Pages that keep arriving
Articles published on a schedule so the site keeps giving search engines and AI assistants something new to read, instead of going quiet after launch week.
Products and pages kept current
New products listed, discontinued ones removed, prices and certifications updated — the small edits that silently rot when nobody owns them.
A re-audit each quarter
The same thirty checks, run again, so a regression shows up as a line that turned red rather than as a quiet quarter.
- The inquiry path, watched. Your form is submitted on a schedule and a person is alerted the day it stops delivering.
- Pages and products kept current. New items listed, discontinued ones removed, prices and certifications updated.
- The 30 checks, re-run quarterly. A regression shows up as a line that turned red, not as a quiet quarter.
- Everything in Basic — the watched form, the current pages, the quarterly re-audit.
- Four articles a month, published on a schedule, so search engines and AI assistants keep finding something new instead of going quiet after launch week.
Neither tier renews by itself — you buy a period, it runs, and it stops unless you buy another. Neither is a rebuild contract. If a quarter goes by with nothing worth doing, we will say so rather than invent work — that is what the quarterly re-audit is for. Larger jobs found by an audit (a rebuild, a migration, a multilingual catalogue) are quoted separately by scope, because a five-page brochure site and a thousand-SKU catalogue are not the same job.
What this is not
Not a rebuild pitch
Most audits end in a short list of repairs. Quite often the honest finding is that the site is fine and the problem is upstream — nobody is arriving, or the list you email bounces. We say that when it is true, even though it sells nothing.
Not an automated scan
Automated scanners produce a hundred findings and no judgement. A person reads your pages, submits your form and writes the fix order. That is why it takes two days and why the list is short.
Not a traffic service
Fixing a site does not create visitors. If the real gap is that nobody is arriving, the audit will say so, and the honest next step is a different page of ours — not this one.
Ask for the audit
Your site address is the only thing we genuinely need. Nothing is charged, and we do not need a login.
Questions
Do you need access to my website?
No. Everything in the free audit is visible from outside: the pages a visitor loads, the speed a phone actually gets, the public records and structured data, and a test submission through your own form. We ask for a login only if you later hire us to fix something.
Why check the form first?
Because it is the failure that costs the most and shows no symptom. Nobody complains about a form that appears to work, so nobody looks — which is exactly how one goes unnoticed for two months.
Will you tell me to rebuild everything?
Usually not. If a rebuild really is the right call we say why, and you are free to take that conclusion to anyone. An audit that always concludes “rebuild with us” would not be worth reading.
Is this only for sites you built?
No — it is most useful on a site somebody else built. Shopify, WordPress, Wix, Squarespace or custom, we report what we find regardless of who built it.
What does ongoing care cost?
$39 a month for Basic (watched inquiry form, pages kept current, quarterly re-audit) or $97 a month for Content (all of Basic plus four published articles a month). Each purchase buys one period and does not renew itself; WeChat Pay accepted. Bigger jobs an audit turns up are quoted separately by scope. It is also included in the Caliradi monthly plans — if you are already on one, just ask.